The AV market is estimated at $24.5 billion, with products accounting for $12.3 billion alone. Areas such as high-definition displays, digital signage and integrated audio, video and data are rapidly increasing in importance.

The commercial AV market is growing. In fact, 80% of AV pros state that the demand for AV products and services in their area is on the rise. As a result, installers, integrators, dealers, consultants and end-users continually look for new products, with at least 89% re-evaluating their primary product line at least once a year.



The commercial AV market is diversified. AV pros are active in a range of different vertical markets, and their projects range from new installations to upgrades to rental and staging jobs. In fact, 48% of AV pros operate in 5 or more different vertical markets.